THE LONG RUN PLEDGE
Batu batu has committed to the Long Run Pledge:
The Long Run believes that business, people and nature can harmoniously work together for a sustainable future.
It’s about seeing, thinking and acting beyond today
It’s straightforward It’s rational
It’s passionate It’s inclusive
Building a sustainable future for The Long Run
‘We are at a crossroads and the outcome of the decisions we make today will determine not only our future but also that of generations to come. Tomorrow depends on us finding new ways to translate our passions into meaningful, sustainable connections with the world around us.’
Jochen Zeitz, Founder and Chairman, Zeitz Foundation
Joining a shared philosophy
Using foresight, not fear
To create optimism, not fatalism
By signing this document, you become a Fellow Member of The Long Run and pledge to abide by The Long Run philosophy, joining others who:
understand that all things on Earth are interconnected;
address the extraordinary environmental, social and economic challenges of our time;
recognise that the leaders of tomorrow will be those who confront these challenges today;
do not allow themselves to see the future as a threat;
believe that the best way to guarantee a better future is to create it;
do everything in their power to make the pursuit of sustainable solutions a fundamental part of their day-to-day operations and ways of life;
believe that sustainability is our future and can only happen if we all contribute to the changes needed - each and every individual and institution playing their part to improve the way we think and act;
understand that incremental change may need to be replaced by fundamental and transformational change - a sea change - a paradigm shift in the way we live and in the way, we operate our businesses; and
enable new and innovative ideas and actions to flourish. Committing to crucial actions
Our world is a complex and dynamic system of interdependencies, requiring a constant rebalancing of the forces upon which we depend - conservation, culture, communities, and commerce. The key to sustainability in The Long Run lies in ensuring holistic, committed effort in all these four areas.
We refer to these areas for active engagement as the 4Cs:
Conservation
Biodiversity is life. Conservation is safeguarding this biodiversity and the integrity of the ecosystem services it provides which support global needs.Community
People matter; it is the right of every person to have their basic needs met and enhancing the well-being of communities is a fundamental obligation of all.Culture
Our world is culturally diverse. Celebrating commonality is what nurtures understanding. Respecting difference is crucial to our future. Our ability to innovate and evolve is what makes us uniquely human. Drawing on our uniqueness we enrich each other and contribute to a greater common good.Commerce
Trading and the accumulation of wealth have been central to the development of civilizations over thousands of years and are likely to remain so. Uncontrolled, this commerce has had negative impacts, but conducted in a more holistic and sustainable way, it can be a positive contributor to The Long Run.Sharing values at the heart and soul of The Long Run
Taking action in the 4Cs areas must be underpinned by a simple, yet robust set of shared principles that we call the 4keys: Fair, Honest, Positive and Creative.
Fair means balanced ...
listening to all sides
resisting the pressures that can push us to extremes
listening as much as we talk, and
giving back as much as we take
Honest means sincere ...
never faking it
walking the walk as we talk the talk - practicing what we preach
putting our money, energy and time where our mouth is
admitting our mistakes and owning up to our responsibilities
Positive means constructive ...
building things and people up, rather than breaking them down
working for solutions rather than criticizing or complaining
supporting others when they try, encouraging them when they fail, and
celebrating with them when they succeed
use “We can”, more often than “We can’t”
Creative means innovative ...
thinking outside the box
finding ways around problems
not stopping when we encounter obstacles
looking at new ways, listening to new ideas and trying new strategies